Trace scans what you're browsing and quietly surfaces sustainable alternatives, right where you already shop, with no extra tabs and no guesswork.
Pick an item below, then hit scan to see Trace work in real time.
Find something you like on any online store. Trace is already watching the page in the background.
AI image recognition identifies the garment type, material, and style, no screenshot required.
A ranked list of visually similar, more sustainable alternatives appears, each with a transparency score.
Ready to scan this item for sustainable alternatives.
Scan an item above, then click it to see a full side-by-side breakdown here.
No new app to learn, no separate marketplace. Trace works inside the sites you already trust.
Trace identifies garments automatically as you browse, no screenshot required.
Every score is drawn from independently published sustainability data, not brand marketing.
Alternatives appear where you already shop, no new site or app to learn.
Leave your email and we'll let you know the moment it's ready to install.
Trace isn't published to the Chrome Web Store yet. This site demonstrates exactly how it will work, so try the live scan demo above to see it in action.